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NEW! Top 10 Storage Startups to Watch: Page 12 of 24

We disagree. Even with a head start, there are no guarantees for even the largest companies these days -- as the latest round of storage earnings demonstrates.

What's more, Nuova is tackling a problem that calls for the kind of sizeable economic and technical support that can come only from companies like Cisco.

That problem is how to consolidate I/O connections in data centers deploying Fibre Channel and Ethernet for backend storage connectivity. As data grows, so do the numbers of NICs and HBAs needed to support the extra volume of storage required. In some cases, that's putting a major strain on servers, not to mention the added energy costs required to keep two or three kinds of data center networks in top form.

The answer, as both Cisco and Nuova see it, is Fibre Channel over Ethernet (FCOE), a protocol that uses Ethernet for physical layer transport while replacing TCP/IP with Fibre Channel in the upper layers.

Nuova's made it clear from the outset that its mission is to develop FCoE technology. Key execs, such as Silvano Gai, have been active with Cisco staffers like Claudio DeSanti in shepherding the spec through the standards process.