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Jeff Allen, Senior VP, Strategy & Development, BlueArc

Jeff Allen is the latest recruit to join BlueArc Corp.'s management team. A seasoned veteran in the storage business, Allen was vice president of marketing at EMC Corp. (NYSE: EMC) during the mid-90s, then went to Sun Microsystems Inc. (Nasdaq: SUNW) as VP of storage marketing and most recently VP of global network storage sales. (He also built a hotel in the South Pacific, but more about that later.)

His current mission as VP of strategy and business development at BlueArc is to propel the startup forward into the next phase of its development in other words, set up a reseller channel, improve branding and market presence, create partnerships with the leading storage vendors, and find big customers.

No big thing, then.

Here's what he's up to:

Byte and Switch: What does BlueArc do?

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