Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IT, Consumer Electronics Shake Hands At CES

There is no longer any doubt that the Consumer Electronics Show—with its influx of converged IT and AV products aimed at integrators serving the home and commercial markets—has replaced the defunct Comdex as the premier technology event of the year.

“It’s actually better because it’s a lot cooler,” says Irene Chow, a category manager at distributor Ingram Micro, Santa Ana, Calif., who focuses on home and commercial digital convergence technologies. “The new digital integrators are leveraging their full IT and networking experience and merging that with additional expertise in AV solutions. That’s the trend, and it seems to be well-represented at CES.”

A slew of new products and partner programs being unveiled at the show in in January in Las Vegas clearly supports that focus on the digital integrator. Chow and others say they will hunt down the latest in wireless networking, audio distribution, conferencing, control and automation, projection, flat-panel TVs and gaming products, as well as Media Center system and server technologies based on Intel’s new Viiv platform.

“Viiv and how it relates to all of the converged products in the home will be the central focus of our booth,” says Dan Schwab, vice president of marketing at D&H Distributing, Harrisburg, Pa., adding that more than 30 percent of D&H’s commercial IT integrators are implementing home technologies. “The show is all about the interconnectivity of CE and IT products, and we believe Viiv will be the missing ingredient that helps those solutions take off in the home.”

Along with the products, many vendors are launching integrator partner programs. Seagate, for example, is celebrating its first year on the show floor with a new program tied to its Mirra Personal Server. The Sunnyvale, Calif.-based Mirra division of Seagate also plans to roll out different flavors that focus on home networking and small businesses, which will only sell through the channel, says Peter Radsliff, Seagate’s senior director of category management. The program, he says, will include training, marketing programs and other incentives.

  • 1