SAN JOSE, Calif.--(BUSINESS WIRE)--As one of the world's most recognized and trusted brands, Hitachi Global Storage Technologies (Hitachi GST) today unveiled three new consumer products following the acquisition of SimpleTech by Fabrik earlier this year. The new Hitachi branded products include the SimpleTOUGH portable USB drive, industry's only water-resistant1 and shock-resistant2 external hard drive from a global hard drive manufacturer; the stylish and colorful SimpleDRIVE Mini portable USB drive; and the SimpleNET network storage adapter for easily sharing existing USB drive content over a home or office network. All SimpleTech external storage solutions now leverage Hitachi's award-winning, reliable hard drives and strong global brand creating additional advantages for road warriors, prosumers, small office/home office (SOHO) users, or virtually anyone looking for a simple and reliable way to store, protect, and better manage their data.
"Today's announcement further extends the Hitachi GST brand into the consumer market with the reliability, confidence and dependability you would expect from one of the world's leading hard drive suppliers," said Mike Williams, General Manager of Hitachi GST Branded Business. "Re-branding SimpleTech to the Hitachi brand is an important step in differentiating our solutions in the marketplace. We believe that given the global strength of Hitachi, the close relationships we have built with our end-users as SimpleTech, and the continued support of our retail and channel partners, we are well positioned to move our Branded Business and the industry forward."
Hitachi SimpleTOUGH Portable USB 2.0 Drive
If you work hard or play hard, the Hitachi SimpleTOUGH is one of the world's most rugged drives for protecting data in harsh environments. Designed for serious mobility, it is the only water- and shock-resistant external drive available today from a global hard drive manufacturer. Engineered to sustain a three meter drop (9.8 feet) and able to withstand the pressure of a one-ton class commercial truck3, the SimpleTOUGH drive can take on more falls, knocks and spills than any average external drive on the market. Besides that, it's ready for the great outdoors. The Hitachi SimpleTOUGH drive includes a "never-lose" foldaway USB cable, ergonomic sides for easy carrying, and a cool topside LED for power status. But don't be fooled by its handsome exterior. Not only is SimpleTOUGH rugged on the outside, it's dependable and reliable on the inside. All SimpleTOUGH portable drives integrate Hitachi's award-winning Travelstar hard drives, which can be found in virtually all top brand notebooks around the world. Known for its proven, dependable design, Hitachi Travelstar drives provide best-of-breed operating shock at 400G operating and 1,000G non operating shock, and feature the company's TrueTrack Technology, providing added data protection against rough handling. Packaged in one streamlined solution, the SimpleTOUGH portable drive by Hitachi is USB powered for on-the-go convenience. The manufacturer's suggested retail pricing (MSRP) is $99.99 for 250GB, $119.99 for 320GB, and $149.99 for 500GB.
Hitachi SimpleDRIVE Mini Portable USB 2.0 Drive