Ning is making it easier for users to create their own, more elaborate social networking sites. Version 2 of the 3-year-old social networking development platform lets users create Web sites that have videos, photos, blogs, and discussion forums, among other features--all the functions you'd expect on MySpace or Facebook, but with more control.
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 CBS has CSI fans Ninging each other |
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"Freedom and creativity are what people want," CEO Gina Bianchini says. There's a lesson to be learned from the impact of the Web on walled-garden Internet services such as AOL, CompuServe, and Prodigy, she says. "They had a fixed view of what people could do with them," Bianchini says. "The Web came along and as a platform gave people the freedom and the ability to create their own Web sites."
As it happens, Ning's CTO, Marc Andreessen, was the CTO of AOL and CTO and co-founder of Netscape.
Ning is free. As a user, you have complete control over the modules on your site, your site's appearance, and who has access. Ning runs ads on the sites, or users can pay $19.95 a month and run Google AdSense or another third-party advertising server, Bianchini says.
Ning is used by individuals as well as big companies like CBS, which is using it to power a social network for the show CSI. "CBS actually came in and used the same service that Minnesota schoolteachers and subversive artists in North Carolina are using," Bianchini says.