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Dell, EMC Talk Turkey

Two years into their partnership, Dell Computer Corp. (Nasdaq: DELL) and EMC Corp. (NYSE: EMC) both say they are thankful to have each other.

And why shouldnt they be? Since forming their alliance in October 2001, both have gained financially. EMC has climbed back into the black as Dell accounted for 10 percent of its sales in the last quarter. And Dell's storage revenue from last quarter grew 68 percent over the previous year.

The Dell/EMC alliance consists primarily of cobranding SAN arrays. The companies say that to date, customers have deployed more than 7,000 of their cobranded storage systems. The partnership has been extended through 2008 (see EMC, Dell Feel the Love).

"This is arguably the most successful alliance of its kind," Darren Thomas, general manager of Dell's storage unit, said on a conference call this week. "The relationship keeps getting stronger." Thomas joined Dell earlier this summer after an unfruitful stint at now-defunct startup Zambeel (see Zambeelian Refugee Heads to Dell).

Chuck Hollis, platforms marketing VP at EMC, adds: "The progress report is: so far, so good, and it keeps getting better. We’re shaping the market together."

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