In one fell swoop, Dell is acquiring a system builder and will finally start offering desktops and notebooks with processors from Advanced Micro Devices.
The Round Rock, Texas-based vendor said last Wednesday that it plans to acquire Alienware, a maker of high-end desktop and notebook PCs that use processors from both Intel and AMD. Dell is a longtime Intel partner and offers the company’s processors exclusively in its line. Alienware, Miami, has a strong AMD lineup but will operate independently from Dell and will keep its existing brand identity separate, according to Dell and Alienware.
Terms of the agreement were not disclosed.
Andy Kretzer, director of sales and marketing at Bold Data Technology, a Fremont, Calif.-based system builder, said the deal shows just how quickly the IT space is changing. “Intel in Macintosh, AMD in Dell,” Kretzer said. “It’s a strange new world.”
The most interesting part of the deal, said Kretzer, is Dell finally tying the knot with Sunnyvale, Calif.-based AMD despite pressure from Intel. “This is a back door in for AMD,” he said.
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