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DataDirect Networks: CEO Interview: Page 2 of 6

We solve their unstructured data problems and provide them with a distinct competitive advantage in bringing new products to market faster, better, and more cost effectively -- whether it’s chip design, car design, or a new movie release. We lower their IT acquisition costs and management costs; we make their networks go faster and scale their environments more seamlessly. We have scaled out our systems in every single dimension, ensuring clients are prepared for unpredictability. For companies that require throughput-intensive, real-time performance, we lead the industry. For companies that require scalable capacity with consistent performance, no other systems come close.

We bring great expertise to the problem of real-time unstructured data. Having implemented hundreds and hundreds of the most complex deployments in the world, we fully understand their problems and can bring a whole range of solutions to solve these problems today and tomorrow -- irrespective of where that tomorrow might take them. We have a unique advantage in addressing the explosion of content. In these types of unpredictable environments, "good enough" and "fast enough" never really is. Customers need to be prepared for the unpredictable, and that's where we come in.

DDN sits right at the center of this industry shift to content-rich applications, while various vendors are trying to repurpose existing product offerings with marketing materials. It would be great for competitors if they could plug their antiquated IO devices into these environments, but they can't.

What are the biggest challenges that DDN solves for end users?

Anything that involves computation, simulation, calculations at high bandwidth, we are there. If you are simulating the flow of water in a dam, we are there. If you are simulating how your Formula One Ferrari will perform on the Bahrain racetrack, we are there. If you need to support in real-time more than 30 Apple Final Cut Pro workstations running uncompressed HD video from a single platform, we are there. If you need to stream four uncompressed 4K content streams from a single platform, only we can do that. The reason why we are the leader in content-rich environments is we give users the ability to scale and do things they simply couldn't do before. We bring more predictability to the IT budget.