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Broadcom Struts Storage Stuff

ORLANDO, Fla. -- Now that it has integrated technology from storage companies acquired over the past 20 months, Broadcom Corp. (Nasdaq: BRCM) intends to use the Storage Networking World tradeshow here this week to declare itself a significant storage chip player.

This is going to be our big coming-out party,” Broadcom storage marketing director Shriraj Gaglani says. “We’ve been in development, acquired some companies -- now we’re ready to turn some heads.”

Analysts at IDC have projected storage semiconductors to be a $1 billion-plus market next year, and Broadcom is chasing its fair share of that market. The Irvine, Calif.-based company bought the assets of bankrupt switch maker Gadzoox for $5.8 million in February 2003, then picked up controller startup RaidCore for $16.5 million last February (see Broadcom Gulps Gadzoox and Broadcom Switches on FC).

Broadcom has dribbled out products from those acquisitions, bringing out a 4-Gbit/s switch controller from Gadzoox technology in May, and an HBA from RaidCore in July (see Broadcom Barrels Into 4-Gig and Broadcom RAIDs SMB Storage Market). Today at SNW it announced a SATA Raid-on-a Chip (ROC) device and a single-chip I/O controller for HyperTransport devices based on RaidCore technology (see HyperTransport Announces 2.0 Devices).

Broadcom will also demonstrate other storage products this week that it has previously announced. For instance, the vendor will show off iSCSI HBA functionality, including remote boot capabilities in its NetXtreme II converged network interface controller (C-NIC) chip announced in May (see Broadcom Broadens Storage Play). The chip is sampling to OEMs, and Broadcom hopes it will drive revenue soon.

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