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Azul Aces First Customers

CHICAGO Supercomm 2005 – Just a few weeks after unveiling its range of virtualization devices, data center startup Azul Systems has already racked up a couple of deals, and company execs claim another 25 are in the pipeline (see Azul Unveils Compute Appliances).

“These are many of the world’s largest banks, telecom companies, retail organizations, and transportation companies,” boasts Matthew McLaughlin, Azul’s vice president of worldwide field operations. Mum's the word on names and numbers, though.

When Azul's product was first launched in April, lack of customer credibility was cited as a major hurdle for the startup (see Azul to Launch Virtual Java Box). Now it seems to be making its presence felt.

Azul is claiming a new approach to dealing with data center workloads. Traditionally, users have kept additional processing capacity within their servers to cope with peaks and troughs when dealing with Java-based applications. However, the startup now redirects these workloads to its family of Compute Appliances (see Azul Attacks Data Center Apps).

By offloading Java workloads to processors in its devices, Azul frees up data center servers to work on other things (see Building Virtual Empires).

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