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SnapLogic Does Data Integration On-Premise Or In The Cloud: Page 2 of 2

SnapLogic is competing in a market with a number of established data integration players, such as IBM and Informatica, says David Menninger, VP and research director at Ventana Research. In fact, SnapLogic's chairman and CEO Gaurav Dhillon is the former CEO of Informatica. But SnapLogic differs from Informatica and IBM because they are legacy on-premise data integrators and SnapLogic has been cloud-focused from the start.

"[SnapLogic has] come at the data integration market from a cloud-based perspective. We see this as an inflection point in the market.There's something new and different going on here," Menninger says. "As companies go to the cloud they need to determine what data is in the cloud, what is on-premise and how to connect the two."

Menninger points to two other data integration players that began with a cloud focus, but notes that each has recently been acquired: Boomi by Dell and Cast Iron Systems by IBM, both in 2010. He adds that Informatica is also developing cloud-delivered data integration. All of this validates the market in which SnapLogic is playing.

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