With SnapLogic, data can be managed and integrated with applications in real time instead of via time-consuming batch processing method. The company is designing its data integration tools to manage data on-premise and also in the growing number of cloud services, such as software-as-a-service (SaaS), that companies are increasingly embracing.
"People are turning on these SaaS subscriptions pretty rapidly and pretty easily," says Clark Newby, senior VP of marketing for SnapLogic. "You spin two, three, four of these up, and pretty soon you've got an integration problem because they don't all speak to each other."
SnapLogic offers modules--called "snaps"--that customers can choose from to perform different types of tasks on the data, Newby says. They can drag and drop these snaps into a "designer canvas" and then run them on their Snap Server. Then the data management tasks will be performed on all data whether it's in the cloud or on-premise.
Among the data management features available are data deduplication; rules-based configuration; data parsing and concatenation, meaning data that are linked together; data cleansing, for making sure data matches the right format of the app; data enrichment, adding new features such as geotagging, which provides the latitude and longitude of an address to create a map; and data governance controls.