4:30 PM -- Storage companies spend hours describing themselves to customers and prospects, to the press, and to investors. So how come they can't do better when describing themselves in print?
Like other Business 101 graduates, I know the difference between a descriptor and a mission statement. But given the descriptions most storage outfits give on their Websites and in press releases, I'd hate to read the long version.
To further illustrate, below is a quiz. We've listed real company descriptors taken from recent press releases and from the Websites of some household-name storage suppliers, as well as some high-profile startups. They are in no particular order. Can you guess who they are?
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