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Storigen Clinches $15M in Funding: Page 3 of 4

“The first SSP attempts didn’t work, and the SSPs that have survived are choosing best-of-breed products -- which means they’re looking to play with a lot of brand names,” he says. “If [Storigen’s] technology is solid, they’ll have a flicker of interest from the former SSPs.”

Chris Baldwin, a partner at Charles River Ventures, says Storigen is clearly not aiming at SSPs. "They've been gaining traction with enterprise beta-test sites," he says, noting that the SSP concept is still open to question.

Storigen says its servers have been in beta testing since this summer at several sites; Hoffman would not provide the names of his beta testers, nor would he disclose pricing.

Hoffman concedes that Storigen’s main hurdle is to convince prospective customers to embrace the idea of storing data in the network fabric.

“Our business challenge is to tap markets that are actually buying and will open their wallets in 2002."