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Startups Ready Big SAN Switches: Page 3 of 3

But Cereva's having only mixed success keeping its secrets. "They're very quiet, but I'm told they've built an expensive, powerful storage system with very high-end technology, all of which they've created themselves," Isakovich says.

And "expensive" is the keyword for him. "Our business model is different from theirs in that we OEM our ASICs," he says. (Translation: TrueSAN's application-specific integrated circuits are custom-made by outside contractors.) That will enable him, he thinks, to charge significantly less for his product than Cereva.

-- Mary Jander, senior editor, Light Reading http://www.lightreading.com