OEM deals are proving crucial to vendors of this type of product. For instance, Kazeon has an OEM deal with Network Appliance, and StoredIQ has a reseller deal with Google. (See Kazeon Pairs With NetApp.) Cormier says Scentric is pursuing OEM deals with storage hardware and software vendors. He says the product is in production at eight customer sites, but Scentric has not named customers or provided pricing specifics.
On the downside, Scentric's competition considers support for structured data unnecessary and perhaps detrimental to data classification. Representatives of Kazeon, StoredIQ, Index Engines, and Njini say they don't work with structured databases for a reason. Database applications include management and classification features of their own -- plus there are dedicated database management products already available. Hewlett-Packard picked up one by acquiring Outerbay earlier this year, and Princeton Softech sells a database archiving product. (See HP Hops on OuterBay.)
Also, Scentric competitors say structured and unstructured data types are so different that its hard for one product to handle it all effectively.
For most customers, structured data hasnt been a big requirement, StoredIQ CEO Dave Davenport says. Concentrating on that also can cause a reduction in focus.
A storage administrator at a financial services firm that uses Kazeon's appliance agrees with that assessment. He adds that in many large organizations there is no advantage to having one product do it all, because different administrators handle file, email, and database management.