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Q & A With ConSentry's Jeff Prince: Page 3 of 4

Prince: So the way we've moved things forward, last 10-15 years, is to do [new] things in silicon.

Advanced IP Pipeline: Doesn't designing new silicon add a layer of complexity to a startup?

Prince: Back in the Foundry days, we had to do all our own silicon from scratch -- 13 ASICs in our first product, very silicon-intensive. Things have changed a bit in networking, in that a lot of the basic components needed to do the switching functions are [widely] available today. So we can choose to innovate in the deep packet processing.

Advanced IP Pipeline: What's it like running a startup in Silicon Valley these days?

Prince: It's actually easier. There's a lot of infrastructure available for pretty cheap prices -- for exmple, our building here [in Milpitas] costs 38 cents per square foot to rent. And there are a lot of smart people available, so you can get really good talent.