On the surface, that seems to be a major retreat in a short period of time. But it may be that the real problem is the language being used, not the efforts and accomplishments. The release said: "The effects of the credit crunch mean that reducing the carbon footprint of data centres has become less of a priority than ever before; saving money is still the number one reason for lowering power consumption in todays data centres."
Which is better: Going green to save the planet or going green to save money? I'm not sure I care all that much about the motivation if people and companies are taking the right steps. The good news is that two thirds of those surveyed said they were proactively implementing policies and technologies to cut energy consumption. And only 8 percent said they were not concerned about the amount of power they could consume in the future and were not implementing any power-saving strategies. I think that is a pretty small number.
Schulz argues in his book that companies and IT managers can create a more efficient and productive IT delivery infrastructure and save money and benefit the environment. But it takes work. "There is no one single solution or magic formula," he writes. It is clear that Schulz advocates going green, but he understands that there are a variety of reasons that will motivate companies to move in the right direction. He has written a book designed to help companies along that journey.
I also think it is a journey work taking, for all of the reasons cited above. It is time to ignore the green marketing mumbo jumbo and focus on what is important -- we need to operate our data centers in the most efficient manner possible, which in turn will save money and save the planet. What's not to like about that? In closing, Schulz quotes that famous philosopher Elvis Presley: "A little less conversation, a little more action please."
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