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EMC Splits Into Three: Page 3 of 4

EMC is now offering discounts of 50 to 60 percent or more from two quarters ago, reinforcing customers views that there isn’t a whole lot of difference between the Symmetrix and products from IBM Corp. (NYSE: IBM) or Hitachi Data Systems (HDS), he says.

Analysts say another important reason for this restructuring was to improve the succession plan, ie, who takes over when executive chairman, Mike Reuttgers and Joe Tucci leave. "EMC is grooming someone to run the business now, whereas before all these VPs were running tiny little groups," said one Wall Street analyst, who declined to be named.

"It's a good move as it puts Tucci firmly in the leadership seat - when everyone has been used to seeing Reuttgers and Yanai calling the shots," he said.

Under the new structure, the other two units will be sales and professional services and software. Erez Ofer has been promoted to executive VP and will lead the software business, which includes EMC’s new Auto IS and WideSky initiatives. The success of these projects is considered critical to EMC’s future success (see EMC, Compaq Swap APIs and EMC Goes Soft).

Executive VP Frank Hauck will continue to lead EMC’s sales and professional services organization and CFO Bill Teuber has been promoted to executive VP.