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EMC Bans MSG: Page 2 of 3

EMC says it has not turned its back on the rich media business, which is said to be one of the major growth areas driving the storage networking market.

On the contrary, it says its Symmetrix and Clariion product lines have evolved over time to handle many of the demands for rich media. Sony Corp. of America

apparently OEMs Clariion for its XRPI digital content creation system; and Avid Technology uses the same product for editing the execrable Survivor TV series, along with several movies.

Others say EMCs decision to axe its rich media group was a mistake. Storage service provider Scale Eight Inc., for example, claims it is winning more business in the streaming media market since EMC closed this unit.

"EMC has treated its storage systems as a hammer
and every target market -- including media -- as a nail,” said a spokesperson from Scale Eight. ImageState, a Scale Eight customer, says media customers need to share files as they are created, edited, and distributed from widely different locations, and EMC's aging technology can't provide that. Scale Eight's global file system was built to provide just this file-sharing capability, the company said (see Scale Eight Wins With ImageState).

EMC’s Media group has been active in the courts lately too (see EMC Forces Out SANgate CEO).