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The Corporate Push Into Virtual Worlds: Page 8 of 8

Companies as varied as Toyota, Dell, Sears, and Adidas have all established bulkheads in the 3-D virtual world called "Second Life." Is this influx of brands an exciting precursor of
February 03, 2007

Back to that penguin. As it turns out, it is a prominent Second Life blogger who goes by the name of Nobody Fugazi. In real life he's a programmer -- hence his genuine interest in Cisco products. "He's very cool, very funny and we welcome him to our events," says Renaud. "He just likes representing himself as a penguin."

In spite of the state of uncertainty for companies in Second World, the risk of not getting into Second Life is much greater than the risk of jumping into it too soon, says Renaud. "We need to identify the hurdles as well as the opportunities, and start working on them now," he says.

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