SanDisk Corp. said Monday its begun shipping USB drives to retail stores preinstalled with Skype's VoIP software.
Plug earphones with microphone and the SanDisk drive into a PC. A phone keypad pops up on the PC's screen allowing consumers to make free PC-to-PC calls to Skype users in most major markets.
On the SanDisk drives, consumers will find a bundle of four applications that consumes about 40 MB of storage space on either the Cruzer Micro or the Titanium flash drives. Aside from Skype, the drives include a password-protected synchronization tool, antivirus software, and password manager application that can remember passwords for online trading and banking.
The pre-laded applications are based on U3, a technology SanDisk co-developed that provides application developers, such as eBay Inc.'s Skype, with a standard platform to create apps for portable devices.
Carlos Gonzalez, SanDisk's senior director of USB product marketing, believes adding the software could sway a consumer's decision on which drive to buy as they stare at a retail store shelf filled with USB drives from SanDisk, Lexar, PNY and others. "You have to give consumers more for their money, and this could create a nice differentiator for us," he said. "It remains to be seen whether people initially recognize the value."