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Orgs Appraise Enterprise 2.0

SILVER SPRING, Md. -- According to recent research performed by AIIM of over 400 businesses, 44% of respondents said that Enterprise Web 2.0 or Enterprise 2.0 technologies are imperative” or of “significant importance” for their organization. Another 27% positioned Enterprise 2.0 technologies such as RSS, blogs and wikis to have an impact on business goals and success.

Although Enterprise 2.0 is generally considered strategically important, most organizations (74%) claim to have, at best, only a vague familiarity with it. The industry association AIIM has therefore introduced a new Enterprise 2.0 training program on the use of Web 2.0 technologies to improve collaboration and retain knowledge within an enterprise, but also to reduce the dependency of email as a collaboration platform.

Harvard Professor Andrew McAfee defines Enterprise 2.0 as the “use of emergent social software platforms within companies, or between companies and their partners or customers.” AIIM research shows that most organizations look at Enterprise 2.0 as the application of Web 2.0 to the enterprise, next generation of Enterprise Content Management technology, or as technology that enables people to collaborate and/or form online communities. The use of Web 2.0 technologies on the commercial Web is, according to the AIIM research, a driving factor for the Enterprise 2.0 market. Exposure to technology and tools such as Facebook, iTunes, YouTube, Google, and Wikipedia are raising the bar on user expectations concerning interfaces, collaboration and content access not only on the Web but on the intranet as well.

AIIM - The Enterprise Content Management Association