The New York Times Co. will overhaul its IT infrastructure and move onto mySAP Business Suite and SAP for Media, the company said Wednesday.
The goal to integrate several properties across the company will move advertising, circulation, distribution, invoicing and online onto one common platform. The overhaul will replace many semi-custom systems across the businesses, many no longer supported.
The platforms vary in age. "In New York, the advertising system is between 15 and 20 years old," said Chris Mayer, CIO for the New England Media Group at The New York Times Co. "The advertising system in New England, which was written internally, is about 15 years old. The circulation system recently installed gave us some integration, but isn't big enough to support what we want to accomplish with the SAP solution."
The New York Times Co., with 2005 revenues of $3.4 billion, publishes The New York Times, The Boston Globe, The International Herald Tribune, and has properties in radio, online content, specialty products and direct mail.
There are multiple modules for advertising and circulation, Mayer said, as well as numerous publications and locations that will tie together.