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More Than Just Words
In an industry that calls something a storage area network that isnt a network at all, you should expect a bit of fast-and-loose playing with words.
Case in point: Sometime soon, one vendor will tout its latest Fibre Channel fabric innovation as a SAN within a SAN following on the heels of another announcement awhile back that extolled the merits of something called a SAN in a box.
Both terms are oxymoronical in the extreme, of course, if not downright funny. But consumers seem content to adopt the position I take with my autistic son as he draws motion picture studio logos in chalk on every door in the house: Just look the other way.
This raises the perennial question of the importance of language especially when it comes to marketing. To the product marketer, words are tools. They are used to re-contextualize, spin, and dumb down whatever information or position the vendor wants to communicate.
For instance, Fibre Channel is a network protocol because Cisco Systems that onetime passionate advocate of iSCSI, now turned Fibre Channel switch vendor says that it is.
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