NEW YORK -- Lenovo Group Ltd. has launched a new line of desktops and PCs, dropping the IBM Think brand in the global product and marketing launch.
Company leaders said during a news conference Thursday that they will continue to offer the Think PC line with the IBM logo for at least four years. Their 3000 series, however, offers an alternative and a means to push the Lenovo brand for small business owners.
The products are aimed at businesses with less than 100 employees, lacking IT teams and lacking IT strategy. Executives are touting aggressive prices (beginning at $400), a trendy silver chassis, "worry-free" computing as well as integrated marketing. They hope that helps distinguish the line from the "black tuxedo-style," ThinkCentre products, which are aimed at large enterprises and praised for their platform stability.
"Lenovo will offer the new PCs as the smart choice for today's most savvy entrepreneurs, priced to fit the budgets and computing needs of even the smallest firms," said Deepak Advani, senior vice president and chief marketing officer.
Lenovo, China's largest PC-maker, has been selling IBM's notebooks and desktops internationally since buying IBM's unprofitable personal computing division for $1.25 billion last year. Purely Lenovo brands, without the IBM design and logo, could only be found in China. Now, the company plans to sell the products directly and through business partners, like Office Depot.