What would the new year be without more corporate executive changes at IBM?
The latest switcheroo should at least put a smile on the faces of IBM business partners. Former IBM channel maven Mike Borman, who just six months ago was plucked from his job as general manager of IBM global business partners to oversee Big Blue's somewhat-ailing iSeries server division, has been tapped as vice president of sales for all of IBM Software Group. He fills the vacancy left when John Swainson said goodbye to IBM in late November to become president and CEO of Computer Associates.
Putting Borman in this sales role helps to ensure that a channel-savvy, partner-focused executive is heading up IBM Software's 16,000 global sales, marketing and technical employees. Borman is well-regarded by IBM business partners and credited with putting some real meat on the company's PartnerWorld programs.
Commenting on Borman's short tenure running iSeries, an IBM spokesperson today said that Borman had successfully overseen that group's transition from the P4 server architecture to the P5 systems. Now, said the spokesperson, iSeries is looking for a marketing guru to take it forward.
That person is Mark Shearer, who takes the helm as iSeries general manager. Shearer most recently served as vice president of marketing and strategy for IBM's Systems and Technology Group, under vice president Bill Zeitler. In the iSeries role, he will continue to report to Zeitler.