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Day Upgrades Content Mgt.

BASEL, Switzerland and NEWPORT BEACH, Calif. -- Day Software (SWX:DAYN) (OTCQX:DYIHY), a leading provider of global content management software, today announced general availability of CQ5.1, unveiling major transformations to the company's Enterprise Content Management (ECM) platform and Web Content Management (WCM) application. The product includes trend-setting ease-of-use for both Marketing and IT and leapfrogs ease-to-use to promote 'fun-of-use' for both business users and IT developers.

CQ5.1 provides a revolutionary ECM platform that enables CMOs and CIOs to fully leverage the Web as the most cost-effective channel for global marketing and corporate growth initiatives. For Marketing, the product provides point-and-click ease for designing and publishing dynamic, interactive, Web 2.0 websites. For IT, it provides point-and-click ease for configuring and managing a content computing cloud, scalable for hosting any number of Web sites or content applications.

Day's CQ5.1 combines a suite of business applications for WCM, Digital Asset Management (DAM), and Social Collaboration built atop Day CRX, a modular, standards-compliant content repository based on a commercial implementation of the Apache Jackrabbit and Sling open source projects. Modernizing the CMS user experience, CQ5.1 adds new capabilities for content analytics, content targeting, social tagging and social search. Coupled with a new business process management (BPM) engine and upgraded virtual repository for publishing content from legacy silos like Microsoft Sharepoint, CQ5.1 is a complete platform for interactive marketing that promotes swift end-user adoption and accelerates online initiatives while lowering IT operational costs.

A major update, CQ5.1 was thoroughly tested during an early access program, when Day added enhancements designed to ensure a seamless update to existing Day CQ installations. Several early access customers, including University of Phoenix, City of Zurich and Messe Frankfurt provided testimonials on their experiences with CQ5 at Day's annual Global Customer Summit in Basel, Switzerland, in October 2008.

"In today's economy, CIOs worry about having to cut costs while maintaining operational efficiency to support a company's key growth initiatives. CQ5.1 enables IT to partner with marketing to unleash their creativity on the online channel to drive customer acquisition, loyalty and retention," said Erik Hansen, Day's CEO. "CQ5.1's unmatched user experience helps marketers build their customer community, giving them a competitive edge in a turbulent economy."

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