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Data Domain: De-Dupe Is a 'Land Grab'

Data Domain envisions itself in a "land grab" race against EMC, NetApp, and Quantum, and the company is preparing itself accordingly.

During the newly public company's quarterly results conference call last night, CEO Frank Slootman cited solid customer traction for Data Domain's de-duplication offerings, particularly nearline storage products, such as its DDX array. "Early in the quarter, we passed the 1,000 customer mark -- 1,201 [users] have purchased our products since 2004," he said.

Continuing this momentum will mean ramping up Data Domain's sales force, according to execs on last night's call.

At the end of last month, the firm had 180 employees in its sales organization, an increase of 33 on the previous quarter. "We expect to add sales personnel at that rate over the balance of 2007 and 2008," said CFO Michael Scarpelli. "This is one of the drivers of future growth."

"[Developing] new customer accounts is a very specific focus that we have," added Slootman, explaining that the firm added around 228 customers in the third quarter. "There's a race on to get new customers -- it's a land-grab."

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