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CA Launches Mid-Market Unit

LAS VEGAS -- CA (CA: NYSE) today announced the formation of a Mid-Market and Storage business unit focused on companies with 500-5,000 employees and revenue of $100 million to $1 billion. The new business unit will deliver CA solutions for this market through CA's reseller channel-enabling partners to capitalize on the $10 billion opportunity represented by the estimated 66,000 such companies around the world.*

Mid-Market companies face exponential business growth as they introduce new offerings or enter new markets to achieve competitive differentiation. CA's new business unit and Enterprise IT Management (EITM) vision will enable these companies to unify and simplify their increasingly complex IT environments by focusing limited IT resources on technology innovation instead of technology maintenance.

"CA is leveraging its success in the large enterprise space to create a new generation of solutions for the mid-market," said Bob Davis, senior vice president and general manager of CA's Mid-Market and Storage business unit. "With the help of our worldwide network of resellerswho are ideally positioned to deliver and support these solutions—we will empower these companies to realize greater business value from their technology investments and reduce the ownership burdens associated with IT."

As part of its mid-market initiatives, the company today unveiled CA Recovery Management, a solution specifically designed for the channel to sell into these targeted accounts. This comprehensive solution tightly integrates core backup/recovery capabilities with advanced continuous application availability technologies—enabling mid-market companies to cost-effectively fulfill their compliance, data protection and recovery requirements via a "single point of control." Using this integrated dashboard, IT administrators can manage high-performance backup, continuous data protection (CDP), replication, failover and disaster recovery testing with point-and-click ease.

"Today's mid-market companies require very sophisticated storage management capabilities, even though they rarely have the budget or the in-house technical expertise to build those capabilities from separate, 'a la carte' components," said Todd Pekats, director, strategic alliances at CompuCom Systems, Inc., a leading IT outsourcing company. "By packaging multiple complementary technologies in a single integrated solution, CA is enabling us to address this market need in a way that allows our customers to avoid the creeping complexity that can easily wind up over-burdening their modest IT departments."

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