Though ADVA's history contains enough subplots to sustain an optical-networking soap opera (including the tale of how its U.S.-born, Stanford-educated leader moved to Germany to start a company), CEO Brian Protiva says the company is focusing on profits, not intrigue, for its future episodes.
"We'll be cash-flow positive soon," says Protiva, whose company lost 4.5 million ($3.8M) in the first quarter of 2001, on sales of 18 million ($15.3M). Protiva says he's comfortable with analysts' predictions of 110-120 million ($93.5-$102M) in sales this year, an increase from approximately 60 million ($51M) in 2000.
Part of the revenue increase is expected to come from ADVA's newest product, the FSP (Fiber Service Platform) 2000 -- targeted at high-end enterprises and service providers that want to provide direct fiber connections to corporate LANs or storage sites. According to Protiva, SAN installations account for more than half the company's current business.
The FSP 2000 promises to support "all protocols between the range of 10 Mbit/s and 10 Gbit/s." It joins the higher-end FSP 3000 and lower-end FSP 1000 units in ADVA's product line.
Though the products target some of the most attractive telecom markets, storage and metro, ADVA has some historical burdens to overcome. Tops is its cash-poor situation, which leaves the company at a disadvantage to its competitors. Though ADVA recently raised 7 million ($5.95M) in follow-on financing from its investors, it's still shortchanged compared to companies like ONI that were able to reap Nasdaq riches.