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AOL ends popups but not quite

AOL ends popups ads. That's good. But they are rethinking about using rich-media advertising. That's bad. AOL will no longer accept 3rd party popups. That's good. But they will still use popups for advertising AOL and Time Warner features. That's...
December 03, 2002

AOL ends popups ads. That's good. But they are rethinking about using rich-media advertising. That's bad. AOL will no longer accept 3rd party popups. That's good. But they will still use popups for advertising AOL and Time Warner features. That's bad. AOL's new version lets users block popups. That's good. This drops AOL's EBITDA by about $30 million, but helps retain customers. We don't know what that means. When I closed this article I got TWO popups. Rrrrrrrrr.

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