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Thin Phones Aren't Enough; Motorola Pursues Mobile App Market: Page 2 of 2

Yet businesses must realize that if they look to cell phones as another productivity tool, they're creating another device for the IT department to support. A new study shows that added capabilities already are having an impact on help desks. In a survey released last week by J.D. Power and Associates, 59% of wireless subscribers have contacted their provider within a 12-month period, up from 54% last year and 47% in 2000. The firm attributes the steady rise to the increased complexity of mobile phones, prompting customers to call carriers for help.

In turn, businesses that increase mobile access capabilities may start getting calls from salespeople who are having problems tapping into the company's CRM app. But if the use of cell phones beyond voice and messaging improves business processes and productivity, it could be worth the added strain on IT.