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A Television In Every Pocket?: Page 2 of 3

Perhaps not, but Nokia's N92 cellular phone, the first integrated DVB-H mobile device in the Nokia N series for watching broadcast TV programs, begins shipping to U.S. markets in November as carriers bring up G3 networks. The phone began shipping in Europe last year.

Other problems exist. Most media content still doesn't adapt easily to the mobile-phone formats. The dilemma just presents an opportunity to deliver movies, clips, cartons and music videos from artists that have been shutout by major theaters, telecommunication carriers and providers. Alain Fernando-Santana, chief marketing officer at Envivio Inc., believes content delivery on mobile devices will create a new business model and avenue to generate revenue for independent movie makers, content creators and Internet service providers.

This high-tech audience relates well to technology and more tolerable when it comes to dealing with a mobile environment that often means dropped calls and some initial technical glitches, said Fernando-Santana.

The stakes are high. If all goes well, 15 million U.S. consumers will watch TV programming on their mobile phones by 2009, up from 3 million this year, estimates eMarketer Inc. The research firm forecasts more than 100 million worldwide users of paid or sponsored mobile broadcast video services by the end of 2009.

Verizon Wireless
associate director of entertainment programming Robin Chan thinks customers are ready. The carrier pushed 20 minute clips to subscribers, only to have consumers gobble-up the content. Tests by Verizon also demonstrate consumers will watch hour-long movies on cellular phones. Chan said it's about content, and whether the subscribers stands waiting for a flight in an airport or sitting on the subway or the bus traveling to work.