The iPhone event is just the launch of the company, which plans to go into business creating divisions for other events, Grimmer said.
"If you're bad at chess, if you want to get your neighbor back for something, you can hire us," he said. "We won't get involved in a crime, but we'll create a diversion to give people an opportunity to do what they need to do."
This will be the company's professional debut at causing diversions. Past attempts, done for love rather than money, included dressing a man up in a banana suit and having him fake a seizure at a high school graduation, Grimmer said.
"We wanted to cause a goof to get people distracted to mess up the order of things while it was going on," Grimmer said. "When there's a number of people walking in a group, we thought we could throw one little hitch into the ceremony and the whole thing collapses."
He added, "It wasn't as successful as we'd like it to be, but we started talking about it, and we're confident we can do better."
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