The company -- called "Over Here, Jerks!" -- will go to Apple or AT&T stores and release a wild animal, let loose a bad smell, or do something else disgusting, shocking, or scary. The plan: Everybody in line runs away, except for the company's client, who'll be first up for service.
"You might even have time to grab a few lawn chairs, sleeping bags, and sandwiches amid the mayhem!" according to the group's Craigslist ad.
The company will work Market Street in San Francisco, charging $50 for the first three attempts and $10 for each additional attempt. "It's like a text-messaging plan," said organizer Matt Grimmer of San Francisco, who works by day as a biologist and cancer researcher.
The group includes amateur magicians, people who work at a petting zoo, and people with skills in camouflage techniques.