South Korea's Samsung Electronics Co. Ltd. suffered a significant setback in the second quarter, iSuppli said, due to disappointing overseas sales, particularly in Europe. Samsung's phone shipments ere down 9.3 percent in the second quarter, the firm said, and Samsung lost one percentage point in market share, decreasing to 12 percent.
The average selling price of Samsung mobile phones did improve by 1.5 percent as the company concentrated more on the premium segment and avoided low-end products for emerging regions, iSuppli said.
Sony Ericsson Mobile Communications AB posted the largest percentage increase in mobile-phone shipments among the top-five players, iSuppli said, with units rising to 15.8 million in the second quarter, up 18.8 percent from 13.3 million in the first quarter. The company increased its market share 1 percentage point to 7 percent during the quarter, according to iSuppli.
Sony Ericsson passed South Korea's LG Electronics to move into fourth place among mobile phone suppliers during the quarter, iSuppli said.
LG's mobile phone shipments declined 1.9 percent during the quarter, iSuppli said. The firm cited competition in the U.S. market with rival Motorola. iSuppli suggested that LG's highly touted new product, Chocolate, should help boost the company's near-term results as it becomes available in the U.S. in coming months.
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