Keep those users on their toes. Randomly move UI components around, end users like that a lot. The upper image is Google's Gmail app in Portrait mode (I edited out the middle to shorten the image). Notice the menu that runs along the bottom? Turn the phone sideways (lower image) and the menu moves to the header bar.
The menu placement isn't consistent even among Google's own apps. On Play Store and Google Docs, the menu is at the top while on Contacts and Voice, the menu is at the bottom in portrait and the top in landscape, like Gmail. On other apps, the menu moves around as well. I am constantly looking for the menu! Gmail takes menu's ridiculousness to new levels with a menu for the app and a menu for each email. Ugh.
Mike Fratto is a principal analyst at Current Analysis, covering the Enterprise Networking and Data Center Technology markets. Prior to that, Mike was with UBM Tech for 15 years, and served as editor of Network Computing. He was also lead analyst for InformationWeek Analytics ... View Full Bio