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Cingular Signs Exclusive MySpace Deal

A set of tools will let Cingular subscribers edit their MySpace profiles, view and add friends' profiles, post photos and blogs, and send and receive messages.

Cingular Wireless has signed an exclusive MySpace deal that provides subscribers with a variety of mobile tools for accessing features of the popular online social network. The agreement marks MySpace's largest mobile partnership.

The tools will be available through the download of a MySpace client on select handsets, the companies said Monday in a joint statement. The software will let users edit their MySpace profiles, view and add friends' profiles, post photos and blogs, and send and receive messages.

The services are apparently an effort by Cingular to capture the attention of people 18 to 26 years old. These young adults have led other age groups in integrating technology into their lifestyles, according to Forrester Research. Forty-five percent of them who have mobile phones use mobile data services, led by text messaging, ring tones, and games.

MySpace, which is popular with teenagers and young adults, surpassed Yahoo last month to become the leading Web site in terms of page views, according to ComScore Networks. Yahoo, however, remained the leader in terms of unique visitors with 129.9 million. MySpace, which is owned by News Corp., was sixth with 73.8 million.

In announcing the deal with Cingular, Chris DeWolfe, CEO of MySpace, said the partnership would enable mobile users to "experience the richest MySpace Mobile offering to date." MySpace Mobile is the brand for services offered via handsets.

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