High Order Bit: PepsiCo Inc. -- Frank Cooper and Shiv Singh

High Order Bit: PepsiCo Inc. -- Frank Cooper and Shiv Singh

Frank Cooper, CMO of Global Consumer Engagement, and Shiv Singh, Head of Ditigal, talk to the Web 2.0 Summit about Pepsi's business plan and how they intend to compete in a high-tech environment.

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