Network Computing is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

The Rise And Fall (And Rise?) Of AOL: Page 3 of 8




Click image to enlarge.

AOL soon found its niche: As a safe place for beginners on the Internet, especially for children, through a walled garden (restrictive) approach to the Internet. AOL's association with user-centric Apple also underscored AOL's commitment to make its own service user-friendly.

And some of AOL's early initiatives were groundbreaking. For example, in its days as Quantum, it partnered with LucasFilm to produce the online game Habitat, one of the first attempts to build a large-scale commercial multiuser virtual environment, and its offspring Club Caribe. In 1996, AOL debuted AOL Instant Messenger (AIM), which helped bring instant messaging to the masses.

However, this same approach soon made it the target of the tech-savvy, who objected to its restrictive approach to the Web, and derided the inexperience of its user base. "AOL was considered Internet training wheels," says branding consultant Rob Frankel. "It offered a closed system on the Web. It had mainframes that cached the Web and offered people appropriate pages. AOL thought it could keep people captive."

The Rise And Fall Of AOL


•  The Beginning

•  AOL Is Born

•  Does AOL Get It?

•  Will Work For Free


 AOL Pop-Up Timeline

If AOL executives did think that, it soon became clear they were mistaken. By the end of the 1990's, even non-technical users were becoming comfortable exploring the Web and discovering that other ISPs would give them unlimited access to the "information superhighway." But while some users left AOL, more joined, encouraged by AOL's simple interface and the thousands of floppies (and later CDs) with which it flooded mailboxes.