"The sites are a great way to connect our artists to their fans in a legitimate way, respecting copyrights," Hesse said. As Sony BMG expands its supply chain into different distribution models, "we'll continue pushing our content through this new platform."
In another take on the deal, outspoken Dallas Mavericks owner Mark Cuban, who also has a hand in high-definition (HD) broadcasting, entertainment and movie theaters, congratulated YouTube for getting Google to "say yes," but he plans to keep an eye on copyright and digital rights management issues.
"It will be interesting to see what happens next and what happens in the copyright world," according to Cuban's blog. "I still think Google's lawyers will be a busy, busy bunch. I don't think you can sue Google into oblivion, but as others have mentioned, if Google gets nailed one single time for copyright violation, there are going to be more shareholder lawsuits than Doans has pills to go with the pile on copyright suits that follow."
Video search engine Pixsy CEO Chase Norlin agrees with Cuban. "I think the deal is one of the silliest maneuvers I've ever seen Google make because the majority of content on YouTube is copyrighted, taken from other places and uploaded by users," he said. "I did a search on YouTube recently for Indigo Girls, the music group. There were six pages of bootleg material on the site."
Norlin, whose video search engine Pixsy serves up thumbnails of video content, said he's willing to wager copyright material on YouTube accounts for between 50 percent and 60 percent of material on the site
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