ATLANTA (BUSINESS WIRE) In today's business climate - where global enterprises favor business unit autonomy in hopes of working effectively across a flattening world and fostering cultures of entrepreneurship - organizations are increasingly balancing a shift toward decentralization with the resulting need for effective collaboration across geographic regions and information silos.
Successful global executives know that the answer to achieving this balance is not simply the result of scheduling more meetings. It's about working together in a strategic, universal and disciplined fashion to achieve better results.
That's why PGi, through its Global Collaboration Services team, today launched OPTIC (Optimize Performance Through Integrated Collaboration), a unique collaboration assessment designed to help enterprises get the most out of working together, at Forrester's Content and Collaboration Forum 2010. OPTIC's ground-breaking approach measures a company's current state of collaboration and provides actionable recommendations for removing barriers and developing a roadmap for optimized business performance through successful collaboration.
As a global meetings and collaboration company that has connected people and organizations for nearly 20 years, PGi understands that measuring a global enterprise's collaborative horsepower remains elusive. Partnering with collaboration and corporate transformation expert Morten Hansen, Ph.D., an information management professor at University of California, Berkeley, PGi is bringing a much needed strategic approach to gathering valuable insights that will drive improvements and ultimately a measurable return on collaboration (ROC).
"In 15 years of researching how global companies collaborate, measuring how well they're doing and how they can improve, it's clear that this type of critical assessment has been an educated guess," said Hansen. "Enterprises fail to take the holistic view that is necessary to effectively work together across geographic borders and corporate silos. As a result, many end up wasting resources on ineffective technology, inadequate compensation systems and time wasted on over-collaboration."