"Businesses create vast ecosystems, so they need to learn how to share not only among employees but also among customers and vendors. They must do this in a way that provides a real dollar value for time spent on collaboration," continued Hansen, who helped design OPTIC. "PGi's new collaboration assessment approach provides valuable insight and practical recommendations for organizations to drive results by leveraging the right mix of collaboration."
Chief information officers have high expectations of collaboration management and collaborative innovation, and they expect use of collaboration tools - like video conferencing, web conferencing and social media platforms - to increase significantly over the next five years, according to a 2010 survey by KPMG International.
"Technology advancements, generational shifts and social networking tools are changing how, when and why people get together," said J. Scott Tapp, executive vice president of Sales and Marketing for PGi. "A fundamental question remains whether an organization's method of collaborating is helping them get to market faster and more efficiently, thus ultimately accelerating their business goals."
A PGi Global Collaboration Services consultant will guide an organization's key functional executives through the OPTIC research and analysis process, working with experts in areas like information technology, human resources, sales and product development.
The OPTIC results will include technology recommendations and other tailored solutions--such as technology adoption, networking, human resources systems and corporate goals and strategy--that encourage the unencumbered exchange of ideas and expertise.