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Online Video Is Mainstream, Not Traditional Length: Page 2 of 2

They appear to be watching more digital video on PCs and portable devices, while avoiding traditional video delivery, according to the report. Teens and young adults store 20% of their video libraries digitally on hard drives or have burned content onto DVD-R, according to Ipsos.

Internet users seem to prefer short video clips, and YouTube is probably the force behind the popularity of short clips, according to the market research group. Seventy-five percent of people who stream video have streamed short news or sports clips and 40% have accessed YouTube, according to the report. One in five people who stream video has visited MySpace and Google Video, according to the report.

Although most Americans have not streamed or downloaded full-length television shows or movies, 43% of people who watch video online expressed interest in downloading full-length movies soon. Thirty-eight percent expressed interest in downloading full-length television shows soon.