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More Companies Plan For Unified Communications See ROI: Page 2 of 2

The poll also looks at how organizations are implementing UC. Often, organizations implement component technologies of a UC strategy, such as video, audio and Web conferencing; presence (which identifies which users are available able to receive communications); unified messaging, and instant messaging. This year and last year, video conferencing and collaboration tools took the top spots in component technologies implementations. But unified messaging had the biggest increase, jumping from 46 percent in 2009 to 58 percent this year. And 45 percent of IT executives polled said they have deployed presence technology, compared to 37 percent in the 2009 study.

Scheckel attributes the growth of unified messaging to the fact that the functionality is now an integral part of communications solutions. "There's been broader acceptance of unified messaging, but also vendors used to offer unified messaging as an add-on capability, but now almost all are offering it as an included capability in their solutions," he says.

There's also been a shift in how some organizations are approaching their UC implementations. Video and Web conferencing, like last year, continues to be the most commonly used approach, an e-mail centric approach jumped from only 18 percent last year to 29 percent this year.