Qualified government sites, educational institutions, and nonprofits will be able to create CSEs that are completely free of advertising. While that tactic will cost Google revenue, it'll also hurt Google's competitors, who might have sold site search to such organizations. Similarly, startups offering comparable search customization and community technology, like Rollyo.com and Eurekster.com, will face competition from Google.
Several sites involved in the testing of this technology have already created their own CSEs, including JumpUp.com, a finance site for small businesses run by financial software vendor Intuit, RealClimate.org, a site that aims to present nonpoliticized, scientifically credible information about climate change, and MacWorld.com, a computer publication that focuses on Apple's products.
MacWorld.com experimented with Google Co-Op after it debuted, says Jason Snell, VP and editorial director of Mac Publishing. "We looked at it as a way to better define our content and to improve our traffic," he says.
Upon discovering that his colleagues frequently used Google in conjunction with the "site:" operator to search their own site (rather than using the built-in search engine), Snell says his publication jumped at the chance to create a CSE as a replacement for MacWorld.com's unsatisfactory search capabilities. The fact that his company was already a participant in Google's AdSense program made the decision easier.
A critical distinction between Google Co-Op and CSE is control. "Co-Op was really a part of Google," Snell says. "This is controlled by us."
Subsea cable alternatives can provide a level of comfort for those concerned about disruptions. Realistically, they will continue to play a small, but critical role in the short term.
Maintaining existing network infrastructures often incurs huge technical debt before newer technologies are adopted over time.
Amid ongoing regional uncertainties, telecom infrastructure in the Middle East has expand to include terrestrial low-latency network infrastructure, which offers resilience and agility in navigating political complexities without relying solely on undersea networks.
