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Cisco Escalates Video-Everywhere Push: Page 2 of 2

Ira Weinstein, senior analyst/partner, Wainhouse Research, says that Cisco has an obvious agenda here: "Video eats a lot of bits." But the company has also staked out a leadership position. "In terms of vendors, they have a big advantage. They've put it all under one umbrella and made it easy to create, distribute and manage."

As has been the case since the inception of videoconferencing, today's market is about the group, not the individual, says Weinstein, but the technology problems that used to characterize this market are now largely gone. "Today, you will get an amazing ROI in a short time. This is a pervasive tool that helps companies be more productive."

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