From a customer perspective, 36 percent of Cisco's largest customers are rolling out video "pervasively" in 2011, and 46 percent will do so within the next two years. TelePresence is now deployed at 85 percent of Fortune 100 companies and 75 percent of Fortune 500 companies, and purchase intention grew from 23 percent last April to 31 percent in October.
So Cisco continues to prime the video pump with more and more new products and capabilities. Its latest additions include TelePresence Content Server 5.0, the MXE (Media Experience Engine) 3500 network appliance, a 47-inch Cisco TelePresence endpoint for office or small conference room settings, a new user interface for Cisco TelePresence endpoints, and the first line of Cisco Unified IP Phones with built-in cameras.
The new features of TelePresence Content Server 5.0 include integration with Show and Share, high-quality video production, and new use cases for events, training, education and organizational communications. Show and Share has been integrated with CTCS for recording and streaming, and now offers single sign-on and increased scalability.
In November the company made a number of video-related announcements, including video-enabling all of its new enterprise collaboration endpoints, native interoperability among all voice and video-enabled offerings with Cisco Unified Communications Manager, two TelePresence endpoints, and the Cisco WebEx Meeting Center with high-quality video.