Beyond Print 11 Podcast - Beyond Content (download here) - Successful blogs and podcasts can hold a visitor beyond what they originally were looking for. A visitor may discover your blog or podcast because they were searching for a topic, and came across your content. If your content is interesting, and visitors form a connection with the host, then they'll stick around for the long haul. Quality will bring users in; connecting with visitors will keep them coming back. This week's episode talks about why your goal should be to retain listeners/readers. I'll also talk about a company who didn't follow this advice, and lost me as a target. If you would like to subscribe to the NWC podcasts, please subscribe to our podcast RSS feed. It'll let you get all the new episodes automatically.